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Average teens watch 7 hours of mobile video a month, breezes through the 2GB cap

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A study on teen media usage was released by Nielsen this week, and offers some interesting facts on the media usage especially related to new data caps that will be implemented by Verizon on the July 7th. According to the study, an average mobile subscriber of age 12-17 watched 7 hours and 13 minutes of mobile video a month during the 4Q of 2010, although it was not shown how much were done on the Wi-Fi. 7 hours and 13 minutes is far above the average of 4 hours and 20 minutes spent by the general population.

GaGa Music video was the most popular video content, with 54% of teens watching at least one music video a month on mobile devices. Considering that watching 7 hours and 30 minutes of videos a month on the 3g network equals to about 1.5 GB a month, which leaves a very little room for anything else with the 2GB cap, this does signal a trouble for teens that will be put into a tiered plan. This is more so for 4G phones, which use more bandwidth to stream higher-quality videos. So, your solution? Sign for unlimited plans before they are gone for good on July 7th.

Also, according to the survey, average teens send out 3,364 texts a month, which doesn’t include IM’s or video chat (used by 26%) or Skype, meaning that plenty of LOL’s and OMG’s goes through wireless networks every month. Teens talk on the phone the least beside the seniors, however, with 515 minutes spent talking in a month. Seeing a trend here? Lots of datas, texts, but little minutes. Virgin Mobile’s $ 25 plan, which include unlimited texting, data, and 300 minutes, would fit very well with teenagers’ needs… Hopefully other carriers follow suit.

Source: Nielsen


Written by Geek Park

June 28, 2011 at 9:38 PM

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